Beat in the Streets
Use this category to label material that highlights 97.9 in the streets. PROMOTIONS SHOULD USE THIS TAG
The Power Couple: How Valley Wings Is Building More Than a Restaurant—They’re Building a Legacy Dallas, TX — In a city full of flavor, competition, and culture, it takes more than good food to stand out. It takes vision, consistency, and unity. That’s exactly what’s driving the success behind Valley Wings, a fast-growing wing spot […]
DFW celebrates MLK Day with parades, community events, and service opportunities to honor King's legacy of unity and justice.
North Texas businesses can access FIFA 2026 opportunities via the Business Connect program, support networks, and legacy activations.
Sand Branch, TX lacks basic water infra despite being near Dallas, highlighting environmental injustice in marginalized communities.
Denton Texas!!!!! Stand Up !!!!!!! Shouts out to the Mean Green!!!! They are on the brink of history. After a dominant 52–25 win over Temple to finish 11–1 (7–1 in conference), UNT locked up its first ever berth in the American Conference Football Championship Game. University of North Texas Athletics+2Houston Chronicle+2 They’ll face the Tulane […]
2ByG is the newest R&B force rising out of Funkytown, Fort Worth, bringing a fresh but nostalgic vibe that’s turning heads across Texas. Fans say they echo the youthful charm of New Edition, blended with the soulful edge of Dru Hill and just enough Jodeci grit to keep things dangerous in all the right ways. […]
Reun Reunion Radio, the weekend staple on Dallas radio, was on-site earlier this summer for the video shoot of “Funkytown” by Johnnie Damn D and Twisted Black. The scene on Berry Street was packed—families poured out to witness two Texas hip-hop juggernauts come together. What started as a video shoot quickly turned into a full-blown […]
The North Forney Falcons football team and cheerleaders lit up the studios of 979 The Beat in Dallas, Texas, as they stopped by the city’s top hip hop station to share excitement ahead of their Round 2 playoff showdown against Waxahachie in Arlington. The visit brought school spirit, music, and playoff hype together for interviews, […]
On September 19, Cardi B released her newest studio album, Am I the Drama? And it’s already breaking records. The project shot straight to #1 on US Apple Music and became the fastest female artist album to reach #1 on US iTunes, climbing the charts in just 30 minutes. The title was previously held by Nicki Minaj’s Pink Friday 2, which hit […]
Radio One Dallas partnered with Look Dine In Cinema in Arlington, Texas for the first ever Trunk or Treat, which is a family friendly way of having fun for Halloween. This event provided the opportunity to bring out the family for a screening of Hocus Pocus. Take a look at the recap photos and recap […]
Lil Dang Dane stops by to see P-Skillz for Flo Tyme and goes off the dome with a freestyle. You may remember Lil Dang from a viral freestyle a couple of years back SEEN HERE. But, this time he came back harder, press play! His inspirations are mo3, Lil Boosie, Paul Wall, Black Yungsta and more! […]
Texas Rangers baseball fans gathered for an iconic celebration in Arlington, Texas to honor the Rangers winning the World Series Championship for the first time in franchise history. You know the Beat gang had to pull up and celebrate the right way with our listeners to capture the occasion, and let’s just say it was […]